Founded in 1954 by visionary corsetiere Ada Masotti in her Bologna, Italy studio, La Perla’s story began with her mission to intimately understand, complement and empower the female form. 

Her precious creations were presented in velvet-lined cases, like jewellery, and the name LA PERLA (the pearl in Italian) was born.

The leading luxury brand today combines this rich Italian artisanal heritage with revolutionary, intricate and unrivalled craftmanship creating elegant and superior lingerie, swimwear and nightwear - everyday luxury pieces to be treasured for a lifetime. With an illustrious history spanning more than six decades, Ada’s vision still remains at La Perla’s core.

In 2021, La Perla expands its artisanal heritage into a complete House of Beauty that artfully bridges the gap between luxury and sustainability with 8 Haute Parfumerie fragrances, a signature scent, four body products and a curated makeup collection. 

La Perla Beauty is one of the first true luxury brands that intimately weaves conscious beauty and individual empowerment. 

All fragrances and beauty products are cruelty-free and sustainably formulated.