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WELLA PROFESSIONALS
A B2B BUSINESS ENTERING A B2C BUSINESS MODEL
Wella professionals, a leader in the B2B business, was seeking for a differentiated approach towards its top clients.
In the occasion of the launch of a new collection, we proposed & organized an event to indulge the leaders of the hair industry through an interactive and digital event to further develop their relationship and communication with their clients.
Digitalized event
A new commercial communication
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