WELLA PROFESSIONALS

A B2B BUSINESS ENTERING A B2C BUSINESS MODEL

Wella professionals, a leader in the B2B business, was seeking for a differentiated approach towards its top clients.

In the occasion of the launch of a new collection, we proposed & organized an event to indulge the leaders of the hair industry through an interactive and digital event to further develop their relationship and communication with their clients. 

 


 

Digitalized event

A new commercial communication