A DIGITAL INITIATIVE @ THE HEART OF THE CUSTOMER JOURNEY
Given the drastic context change within retail in the Middle
East region, how could we transform the customer experience while innovate with cutting-edge marketing and digital technologies?
Shiseido Middle East and Revalue came up with the concept and creation of a Mobile App to rejuvenate the customer’s journey in retail, create a personalized dialogue with the end consumer, but also enrich the sales force knowledge.
The app follows a structured purpose: through dedicated screens around makeup and skincare concerns, a variety of answers are possible that will lead to a personnalized diagnosis.
The app is linked to a new Shiseido Middle East CRM, the back-bone of the app mechanism.
Providing an innovative and bespoke approach, this tool is a first of that kind tailor-made service to customers in Dubai.
Differentiated Brand Positioning
A new tool for client satisfaction & sales effectiveness
Sustainable client relationship
Marketing automation & emailing system
A SMART ANIMATION & MARKET PLACE FOR BRANDS
Debonair makes it a standing point to connecting brands with their audiences.
Based in Dubai since 2009, Debonair has become the stylish house that enphasizes brands through a differentiated and ageless positioning.
Resolutely omni-channel, Debonair vibrates & resonates through different platforms, being its magazine, its digital platforms & events, but above all, through the launch of its online boutique that has been built to offer its clients the best opportunities.
Shopping with Debonair is a unique experience, a model we have built in order to offer the Middle Eastern market a choice of products or brands not present in retail, as well as good deals on famous brands.
Niche brands are chosen for their difference, distinction & rarity because we expect debonaironline.com to give exclusivity to its clients, and topicality with regular animations on the online boutique vitrine.
Together with Debonair, we build a platform for niche brands to florish and for famous brands to reach new audiences.
A niche market place model, or a bespoke private sale model can be tailored to each brands needs.
Tailor-made solutions for a brand's development
Brand portfolio development
Market place & private sales
DOLCE & GABBANA
CLIENT RELATIONSHIP & SALES FORCE MANAGEMENT WITH A DIGITAL CRM PLATFORM
Dolce & Gabbana fashion has witnessed a remarkable growth within the Middle East since its ancrage in Dubai.
Today, the fashion house locally wishes to reinforce its development by enhancing its client relationships and its salesforce performance.
The first objective is to improve the customer experience with a better customer knowledge (with personal styling & purchases), and a more dedicated client relationships (client personal event tracking by personnalized communications via sms, call, whatsapp, mails).
The second objective is to reinforce the salesforce performance with a sales monitoring system (client portfolio, sales & relationship dashboards, sales benchmark, push notifications).
This project invites the creation of a digital CRM platform within a proprietary software. This web App will be accessible from pc's, smartphones, tablets (centralized database, client account, push notifications & alerts, dashboard, reports, desktop interface, marketing automation & messaging).
Sales monitoring, client portfolio management
Web app for client satisfaction & sales effectiveness
Sustainable & personnalized client relationships
CRM, Marketing automation, messaging, salesforce monitoring