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SHISEIDO

A DIGITAL INITIATIVE @ THE HEART OF THE CUSTOMER JOURNEY 

Given the drastic context change within retail in the Middle

East region, how could we transform the customer experience while innovate with cutting-edge marketing and digital technologies?
Shiseido Middle East and Revalue came up with the concept and creation of a Mobile App to rejuvenate the customer’s journey in retail, create a personalized dialogue with the end consumer, but also enrich the sales force knowledge. 

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The app follows a structured purpose: through dedicated screens around makeup and skincare concerns, a variety of answers are possible that will lead to a personnalized diagnosis. 

The app is linked to a new Shiseido Middle East CRM, the back-bone of the app mechanism. 

Providing an innovative and bespoke approach, this tool is a first of that kind tailor-made service to customers in Dubai. 

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Personalized Relationship 

Differentiated Brand Positioning 

A new tool for client satisfaction & sales effectiveness

Sustainable client relationship

Marketing automation & emailing system

DEBONAIRONLINE.COM

A SMART ANIMATION & MARKET PLACE FOR BRANDS  

Debonair makes it a standing point to connecting brands with their audiences. 

Based in Dubai since 2009, Debonair has become the stylish house that enphasizes brands through a differentiated and ageless positioning. 

Resolutely omni-channel, Debonair vibrates & resonates through different platforms, being its magazine, its digital platforms & events, but above all, through the launch of its online boutique that has been built to offer its clients the best opportunities. 

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Shopping with Debonair is a unique experience, a model we have built in order to offer the Middle Eastern market a choice of products or brands not present in retail, as well as good deals on famous brands. 

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Niche brands are chosen for their difference, distinction & rarity because we expect debonaironline.com to give exclusivity to its clients, and topicality with regular animations on the online boutique vitrine. 

 

Together with Debonair, we build a platform for niche brands to florish and for famous brands to reach new audiences.

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A niche market place model, or a bespoke private sale model can be tailored to each brands needs.

 

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Tailor-made solutions for a brand's development 

E-Commerce animation

Brand portfolio development

Market place & private sales

DOLCE & GABBANA

CLIENT RELATIONSHIP & SALES FORCE MANAGEMENT WITH A DIGITAL CRM PLATFORM 

Dolce & Gabbana fashion has witnessed a remarkable growth within the Middle East since its ancrage in Dubai.

Today, the fashion house locally wishes to reinforce its development by enhancing its client relationships and its salesforce performance. 

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The first objective is to improve the customer experience with a better customer knowledge (with personal styling & purchases), and a more dedicated client relationships (client personal event tracking by personnalized communications via sms, call, whatsapp, mails).

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The second objective is to reinforce the salesforce performance with a sales monitoring system (client portfolio, sales & relationship dashboards, sales benchmark, push notifications). 

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This project invites the creation of a digital CRM platform within a proprietary software. This web App will be accessible from pc's, smartphones, tablets (centralized database, client account, push notifications & alerts, dashboard, reports, desktop interface, marketing automation & messaging).

Sales monitoring, client portfolio management

Web app for client satisfaction & sales effectiveness

Sustainable & personnalized client relationships

CRM, Marketing automation, messaging, salesforce monitoring

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