AL MALKI GROUP
A NEW POSITIONING
AMG is a family-run group that accompanies brands across the Middle East and strives to identify the essentials to a brand's long-team establishment, and so for the past 65 years through:
Distribution I Brand Development I Retail I Logistics
Today, Al Malki has grown to become a major player on the Middle East luxury business, trading and marketing scenes with over 100 international brands & 1000 employees operating in all major department stores, the main Middle East Duty Frees, as well as brand flagships or stores.
Our objective is to define for the group a new positioning that introduces the right messages and solutions a company or brand is seeking within today's context change.
A strategic partner for the Middle East
Presence in all key areas of the Middle East region
Leaders & expert teams at the service of a brand
65 years of refining customer experience
FOOD & CAFÉ
BRINGING A BESPOKE FOODING CONCEPT IN THE MIDDLE EAST
There is a big shift in nutrition consumer behaviour.
How can we fill the gap and introduce a concept that will support the most important customer expectations?
Maybe we could think of the indeniable healthy and affordable triggers, but what if we could have it all and build an "Eat In, Take Out, and provide office & home delivery with products or meals that:
you can quickly prepare,
you can easy manipulate,
you can have a wide diversity of choice.
We are building this business project around 5 pillars:
Convenient & premium customer experience,
Easy meals & fooding,
Healthy & flavoursome products,
Online shop & boutiques,
Individuals & companies relationship management.
Stay tuned, this concept is shortly coming to Dubai !
New bespoke fooding concept
Online shop & boutique
A concept to establish
better services for
Eat-in, take out and do it your self
INNOVATIVE MACHINES PRODUCING HIGH-QUALITY DRINKABLE WATER
A promising alternative in a growing market.
The innovation? Consists of producing high-quality water from the air.
An international registration has been made for this concept.
After 10 years of R&D, the company has developped 2 series of machines:
One for industrial usage, mainly used by institutions and large companies in order to dispose of 3000L/day of drinkable water per machine.
The other, for a domestic usage, to allow individuals and business offices to obtain 15L/day of high-quality drinkable water per machine.
It's a one of a kind project that we will establish & commercialize within the Middle East, India and Africa markets in 2018.
MIDDLE EAST DISTRIBUTION & BRAND BUILDING
At the cutting-edge of natural supplements and performance improvement for racing horses, Elytholab wishes to relay its know-how in the Middle East.
Distribution Strategy (distribution, sales force, trade shows).
Marketing & Communication adaptation to the Middle Eastern markets.
Product registration & authorization processes with Government & Ministries of Dubai
Mechanism set-up of import and logistics.
Identification of the main royal stables of the Middle East
Curated solutions and product recommandation to each stable
Recrutement & training of distributors and sales force.
Middle East brand building