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DR. MURAD

“Beautiful skin is healthy skin, and when you are healthy, you are beautiful.”

BY SOLUTION

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Cultural Stress

Dr. Murad identifies Cultural Stress - the unrelenting day-to-day stress of modern living - as a major factor contributing to the chronic exhaustion, declining health of people of all ages and a significant impactor of skin health. this forms the brand's social purpose, "Eyes Up", which was launched in 2017.