2018-10-15_162506.jpg
Byr-MixedEmotionsEdP-02-4x5.jpg

MIXED EMOTIONS

”We’re in the business of bottling up emotions. I hope that people read the label and identify with that sentiment in its simplest form, and then find something deeper to relate to: the juxtaposition between the familiar and the unfamiliar.” 

—Ben Gorham, Founder & Creative Director, Byredo 

Mixed Emotions is an epicene scent designed to reflect the tumultuous nature of our times—a distillation of highs and lows, mirroring unstable realities and a world in flux. An exploration of dichotomies and disharmonies, Mixed Emotions aligns the familiar and the unexpected to create a fragrance cohesive in its contrasts. 

Drawing on the Byredo philosophy of translating fragmented memories and abstract ideas into scent, Mixed Emotions presents an olfactive sketch of our current, collective state of mind. Comforting notes of maté and the sharp sweetness of cassis sit within a wooden framework; the reassuring scent of black tea disturbed by violet leaf synthetics. Here is a refreshing reminder that it is okay to not be okay—and that from unsettling experiences, a new reality might emerge.

Top: Maté, Black Currant

Heart: Ceylon Black Tea, Violet Leaves 

Base: Birch Wood, Papyrus 

* To download a visual: click on the product visual, then on the download icon

* Click to watch & download sequences of the movie