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LIQUID LIPSTICK

LIQUID LIPSTICK

 

“What I like about the idea of liquid, is that it takes things back to the start of Byredo, to the perfume. It was the idea of a liquid that transforms the mood and feeling of a person. Byredo perfume is a translation of personal memories; it’s an invisible medium of emotion through scent. We want the makeup to be a visible medium of emotion.”

 

— Lucia Pica, Creative Image & Makeup Partner

 

“We conceived of Liquid Lipstick as going back to gut emotions, something extremely authentic and elemental. The packaging is a new totemic design that extends this concept of fluidity; you can be true to yourself, but the nature of people is that we are also constantly changing and in flux.”

 

— Ben Gorham, Founder & Creative Director, Byredo

All is realised in Byredo’s characteristic totemic and talismanic packaging, designed by Ben Gorham. Here, a new totem is added that emphasises transparency, subtlety and strength – a timeless object that could be from the past, present

or future.

 

“It all starts from clear; there is purity, rawness and the feel of the person, a vulnerability.”

 

— Lucia Pica, Creative Image & Makeup Partner

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 * To download a visual: click on the product visual, then on the download icon
 

* To download a visual: click on the product visual, then on the download icon
HERO CAMPAIGN IMAGERY @ZOE GHERTNER

 

* To download a visual: click on the product visual, then on the download icon
CAMPAIGN IMAGERY @GILIAN GARCIA

 

* To download a visual: click on the product visual, then on the download icon
BEN GORHAM & LUCIA PICA PORTRAIT