ART OF SHAVING FOUNDERS LAUNCH INGREDIENTS®, A RADICALLY TRANSPARENT LINE OF FARM-TO BOTTLE PERSONAL CARE PRODUCTS
Ingredients®, a line of radically transparent personal care products developed by The Art of Shaving Co-Founders
Myriam and Eric Malka, launches in the Middle East. For the first time, and in a striking departure from industry norms, Ingredients® lists every ingredient, including its exact formulation percentage, on the front of each product.
Since selling The Art of Shaving in 2009, Myriam and Eric Malka wanted to set a new standard for ingredient transparency, purity and efficacy by creating a brand that offers consumers a safer, healthier, and better quality experience. Their combined fervor for product development and formulation led them to name the company Ingredients®. Their journey is a culmination of 25 years of passion, entrepreneurial expertise and experience.
Ingredients® offers toxin-free essentials formulated with organic, plant-based ingredients in high concentrations to deliver optimal benefits. All products contain only essential ingredients to maintain healthy skin — plant water, essential fatty acids, plant extracts, antioxidants, vitamins and minerals, amino acids, probiotics and essential oils — and are free from petrochemicals, synthetic preservatives, and water dilution.
Ingredients® formulas are deconstructed and use minimally processed, 100% active plant-based ingredients to create separate plant water-based formulas and oil-based formulas. This eliminates the need for stabilizing and binding chemicals found in the majority of skincare products, such as emulsifiers, texture enhancers, fillers, and solubilizers.