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Exit Through the Byredo Gift Shop

For Byredo’s holiday offering, the brand presents a creative landscape of products, inspired by Ben Gorham’s personal

Indian heritage alongside a collective nostalgia for family traditions and childhood festivities. Using the vivid visual

language of Madhubani painting, everything from pale wooden cases to limited-edition gift wrapping is marked by artful

decoration (interpreted by Bihar-based artist Mamta Devi), while Byredo cult classics are recontextualised and offered

alongside elevated evolutions of festive novelties. This is the gleeful spirit of festive abundance, refined and reflected

through the idiosyncratic Byredo gaze.

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