Exit Through the Byredo Gift Shop
For Byredo’s holiday offering, the brand presents a creative landscape of products, inspired by Ben Gorham’s personal
Indian heritage alongside a collective nostalgia for family traditions and childhood festivities. Using the vivid visual
language of Madhubani painting, everything from pale wooden cases to limited-edition gift wrapping is marked by artful
decoration (interpreted by Bihar-based artist Mamta Devi), while Byredo cult classics are recontextualised and offered
alongside elevated evolutions of festive novelties. This is the gleeful spirit of festive abundance, refined and reflected
through the idiosyncratic Byredo gaze.