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PRESS RELEASE

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FROM VIETNAM TO PARIS,

FROM A RECOLLECTION TO A FRAGRANCE,

FROM ILLUSTRATION TO ANIMATION

Since its initial creation at Diptyque, the perfume Do Son has always been celebrated with invention and creativity. Just last year, its virtues  were extolled in a book by photographer Tim Walker; this year, Do Son experiences a creative rebirth as it enters a new medium of expression. 

This Iconic Diptyque perfume continues to feed the imagination and nurture artistic collaborations.

Eighteen years after its creation, Do Son is entering another chapter - one filled with movement, with colors and music - in a history that is already rich in imagery and vision. A chapter that celebrates drawing, a passion inextricably bound up with the identity of the Maison, expressed here in a way that is new, dynamic, universal, cinematic. 

An animated film -  a unique creative medium that is ideal for evoking feelings and expressions in an emotive manner. 

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DO SON COLLECTION
*already in stores

DO SON COLLECTION
Movie & lifestyle imagery

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