TWO HUNDRED YEARS OF HISTORY
We are observing here the reincarnation of an iconic French perfume house, that a Parisian entrepreneur, Amélie Huynh, decided to revamp.
Count Alfred d’Orsay was a dandy who became renowned among Europe’s artistic and political elite as a writer, painter and sculptor before giving his name to a perfume brand in 1830. He forged ties with the likes of Victor Hugo, Lord Byron, Napoleon III, Alexandre Dumas, Charles Dickens and Franz Liszt, and his successful career also led him to be appointed director of the Académie des Beaux-Arts in Paris.
It was a clandestine romance with the Countess of Blessington that turned d’Orsay’s creative focus towards scent. He created a perfume for her and they both wore it, keeping it concealed in a secret bottle. The visionary had designed the first androgynous perfume.
Almost overnight, the scent became a bestseller, much-loved by the aristocracy society. By 1932, the D’Orsay perfume house was selling more than five million bottles a year, and it would collaborate with the likes of artist Jean Cocteau, Lalique and Baccarat to craft unique bottles.
At his death, in 1952, he leaves behind a precious olfactive heritage.
190 YEARS LATER...
With this pioneering spirit in mind, Amélie Huynh decided to pursue the legacy, relaunch the brand and modernize it.
The relaunched brand is composed of fragrances, and home fragrances. The body fragrances embrace a state of mind rather than a genre – think freedom, trust or introspection – while the home fragrances evoke a time and place, like a nocturnal moment in an artist’s studio or a peek into a dancer’s dressing room.
She redesigned the olfactory line in keeping with the House's heritage, working with independent noses such as Olivia Giacobetti, Mark Buxton, Karine Chevalier, Bertrand Duchaufour, Fanny Bal and Vincent Ricord...
D'Orsay fragrance today explores the various states of love.