UNDER EMBARGO UNTIL FEBRUARY 24TH 2022
Byredo adds a new chapter to the brand’s celebration of intense black lashes: a high-performance volumising, curling and thickening mascara, designed for drama.
With meticulously manufactured silicone bristles, a curved application wand and an innovative, long-lasting formulation, Astronomical Mascara has been created to give lashes precise new dimension with a single stroke – or, with its buildable effect, XXL volumising impact. Entirely vegan, and with 91% natural ingredients, it is the cleanest Byredo mascara yet. As ever with Byredo’s mascara range, you can choose any colour – as long as it’s black.
“Byredo beauty is as different to the norm as our approach to scent,” notes Ben Gorham. ”As I started to really look at the beauty world I found much of it conservative and conventional. Ultimately, beauty is subjective – and Byredo Makeup reflects that. I wanted to create a sense of freedom in the way we communicate the products. Arca is the zeitgeist, and she represents modernity. We love her, and we love the clarity of Hugo’s images, so we thought they were the perfect combination to create some beautiful portraits together.”